Course description

Institute for European Business Administration







Doing Business in Europe

Business environment and the information market for entrepreneurs. Building up contact networks, looking for distributors, agents and partners, tax incentives. EU tenders. Lobbying in the EU. EU incentives for R&D and SMEs. Useful databases and websites.

Market penetration strategies. The importance of EU business Centres and consulting in developing commercial relations.

EU Trade Law & Competition Law

Theoretical and practical knowledge regarding rules governing competition within the single market is revealed. Trade restrictions and quota's for international companies investing in the EU. Problems related to distribution, antitrust, state aid, intellectual property and horizontal agreements as well as the abuse of dominant positions and concentrations between undertakings are reviewed. Focus on the economic and legal issues underlying case law. Case studies and implications for European companies and multinationals.

EU Policies

The major commercial and economic competences of the EU, decision making processes, institutional frameworks and treaties. This course can also be considered as a thorough preparation for EU recruitment examinations.

Negotiating in a Multi cultural environment

This course gets into all the crucial aspects of business negotiations: conflict resolution, power relations, build up of an effective negotiation strategy, tactics dealing with deadlocks, achievement of goals, concession making, quick deals, flexible approach, limited authority, team negotiations, power bargains, etc...This practical course includes numerous case studies drawn from the diplomatic community and the business world.

Finally, an intensive study of negotiating in an intercultural environment is reviewed. Emphasis is laid on European, American and Japanese countries, the entrepreneurial culture, the philosophy and negotiation culture of which are assessed.

This course is identical to the postgraduate in advanced negotiation techniques.

Courses are offered in English in distance learning. After succeeding in the exams and their paper, students are awarded the Postgraduate Degree in European Business Administration. For tuition fee and application deadline see the application form.

The Single European Market

The primary focus of this course is on providing practical insights into the consequences of the Internal Market. Topics include analysis of regulations with their most salient economic, fiscal and commercial implications for international entrepreneurs and free movement of goods, persons and services in the single market. Furthermore, the “mutual recognition” principle is highlighted.

Coping with customs: although the EU is a customs union, its rules are administered by different national authorities, leading to different handling of many customs. This course will address how pan-EU custom issues are handled by the European Commission and various EU Member States, and how companies approach uniformity issues affecting the importation of their products into the EU.

The European Monetary Union and the Liberalisation of Capital Movements will also be considered together with the European financial and monetary integration.

The role of the European Central Bank and the Euro currency; financial integration, free movement of capital and the establishment of a financial service market in the EU member states will be examined. Finally the implications for the private sector are assessed and illustrated by case studies.